The Controversy Around Corporate Blogging

Corporate blogging is a relatively new idea, and the jury is still out on whether it will succeed. This controversial marketing tool may be the beginning of a new kind of advertising strategy, or it may fizzle out in a matter of months. Many companies are looking for ways to capitalize on the blogging trend, and many of these corporations have determined that a great way to ride the blogging wave is to keep a blog on their corporate website. These blogs are often created to appeal to the demographic that the company needs to court, and the content may have quite a lot to do with the activities of the corporation, or it may have very little to do with the company itself. Often, a corporate blog will focus on the kinds of content likely to attract the desired surfers, even if that content is not related to the product or service that the company provides.

Some bloggers feel that corporate blogging is a kind of validation for the blogging movement, and shows that this exciting new medium has really infiltrated the mainstream. Other bloggers consider the kind of viral marketing that corporate blogs practice to be unethical or distasteful. In any case, watching the evolution of corporate blogs and whether they survive and proliferate or fail and disappear promises to provide some interesting insight into today's consumers.

 This is an extract   Please click to read more

Blogging And Internet Marketing
1.Blogging is simple. The simplest way to get your pi...
blogging-and-internet-marketing.php

Blogging News Stories As They Happen
One of the most notable cases of news hitting a blogbefore appearing in other media took place in ...
blogging-news-stories-as-they-happen.php

Blogging For Profit Begins With A Long Term Plan
To succeed at blogging for profit, the main thing thatyou will need is a large readership. The higher yourtra...
blogging-for-profit-begins-with-a-long-term-plan.php

Choosing The Right Free Blogging Tools
It is a great idea to learn about all of the kinds of freeblogging t...
choosing-the-right-free-blogging-tools.php

Blogging Consolidation Debt New Information Technology
If you are interested in blogging, consolidation, debt, andother financial topics are sure to appear in many of the...
blogging-consolidation-debt-new-information-technology.php

Personal Blogging Documentary And History
For many years, the act of making a documentary wasmeant to be an ob...
personal-blogging-documentary-and-history.php

How To Learn Blogging Software
The main thing that will help you find success as youlearn how to use a new kind of blogging software is totry and take...
how-to-learn-blogging-software.php

Blog Template
Because of this, blogs are also being used as internet marketing media. B...
blog-template.php

Mobile Blogging Is On The Cutting Edge
Many people feel that the limitations of blogging have alot to do with geogra...
mobile-blogging-is-on-the-cutting-edge.php

The Definition Of Blogging
Today, there are an abundance of photo blogs, and ...
the-definition-of-blogging.php

What Is A Blogging Tory
The majority of Tory bloggers do make political eventsand topics the focus of their blogs, but not all of thecontent t...
what-is-a-blogging-tory.php

Great Idea For Blogging Website Is No Longer Enough
Because there are so many blogs and web sites aboutblogs on the internet, it can be tough to distinguish yourblogging ...
great-idea-for-blogging-website-is-no-longer-enough.php

If You Are Already Blogging
If you already spend a fair amount of time blogging,money may come to you literally as soon as you ask f...
if-you-are-already-blogging.php

Blogging For Business Owners
If you run a small company, you may find that the worldof blogging for business owners is a world that youw...
blogging-for-business-owners.php

Business Blogs
Business blog is an incredible online marketing tool that saves you thousands of dollars but provides gr...
business-blogs.php

Blogging Teens
One of the reasons why blogs have undergone a kind ofexplos...
blogging-teens.php

Picking The Best Free Blogging Site
Reliability is perhaps the best reason to opt for a largeand well known free blogg...
picking-the-best-free-blogging-site.php

Blogging 101
Basically, blogs were first introduced as weblogs that refer to a “server’s log file.” It was crea...
blogging-101.php

Aspnet Blogging Software
A lot of people have welcomed ASP.NET bloggingsoftware wit...
aspnet-blogging-software.php

The Pros And Cons Of Video Blogging
Of course, there are plenty of disadvantages to videobloggin...
the-pros-and-cons-of-video-blogging.php

Right Blogging Platform For Your Needs
Deciding what your priorities are in terms of ease of useversus customization. M...
right-blogging-platform-for-your-needs.php

Exciting New Frontier Of Professional Blogging
Many bloggers dream of entering the sphere ofprofessional blogging. There are ve...
exciting-new-frontier-of-professional-blogging.php

Blog Radio
For many years, this has been the trend in advertising. But now that the radio medium is almost behind the audio-v...
blog-radio.php

How To Blog
Instead of writing texts, some bloggers choose to make their blogs more audio f...
how-to-blog.php

Photo Blogging Modern Technology
Many people feel that photo blogging is the mostexciting kind of blogging that e...
photo-blogging-modern-technology.php

Video Blogging
Videoblogging is the next generation of posting ideas and products over th...
video-blogging.php

Blog Sofware
For some individuals, blogs are their projects of every day livin...
blog-sofware.php

Blog Hosts
Apart from the chat rooms, instant messengers and electronic mails created for communication and di...
blog-hosts.php

To Join A Blogging Site Or Not To Join
However, there are also some downsides to...
to-join-a-blogging-site-or-not-to-join.php

Your New Baby Blogging And Modern Motherhood
Among the reasons why, for a mom dealing with thehassles and triumphs of a baby,...
your-new-baby-blogging-and-modern-motherhood.php

Using A Free Blogging Web Site
By signing up with a free blogging web site, you mayfind it e...
using-a-free-blogging-web-site.php

Problogging
A weblog (or simply blog) is a website that 'publishes' or features articles (which are called 'blog posts', 'posts', ...
problogging.php

Learning How To Make Money Blogging
If you are blogging with the goal of selling advertising,there are two basic ways that you can go aboutrecruiting s...
learning-how-to-make-money-blogging.php

 

Latest News On The Controversy Around Corporate Blogging

New Blog Posts: Politics, more politics, and a dorm-room ball pit

Luke Jennett: News Nerd This has got to stop

Read more...

Bomber's Blog - The War On News (video)

Martyn "Bomber" Bradbury delivers his weekly current affairs expose, the war on news! The show broadcasts weekly on Triangle/Stratos TV and on Scoop. Bomber also posts on the Tumeke! blog: www.tumeke.blogspot.com and Scoop

Read more...

John Devine: Celebrating the success of my blog PrepNation

My blog is about to turn 2. More than 1,480 posts ago, I started out with a readership of 82. As we get into our third season, it has crept up to as much as 2,500 hits a week. There are some loyal viewers on my blog — called PrepNation — on The Herald's website.

Read more...

News Briefs

British pro-Palestinian Authority journalist Lauren Booth was especially sardonic over the weekend in a blog entry she posted in which she slammed her brother-in-law, Quartet Mideast envoy Tony Blair, on the Intifada Voice of Palestine website.

Read more...

Facing bad news can result in good: Ted Diadiun

Some people -- readers as well as news sources -- think newspapers dwell too much on bad news. Often enough, reporting bad news is our job, but the truth is that when you sit down and actually count stories in...

Read more...